2021年是元宇宙元年，随着元宇宙概念的火爆也一同带动了虚拟数字人市场的快速升温。虚拟数字人正成为一股潮流，涌入人们的日常生活，本文将结合boardmix博思白板，为大家解读数字人如何被大规模地应用到更多场景中时，可以为消费市场创造哪些价值。
2021 was the Won-Cosmos Year, which, along with the explosion of the concept of the Won-Cosmos, led to a rapid increase in the temperature of the virtual digital market. Virtual digital people are becoming a current that is pouring into people's daily lives. This paper will combine 随着计算机图形学、深度学习、语音合成、类脑科学等聚合科技的进步，虚拟数字人正逐步演进成为新物种、新媒介，越来越多的虚拟数字人正在被设计、制作和运营，应用场景得到了极大的扩展，目前虚拟数字人市场仍处于前期培育，多元化的数字人角色其中包含了虚拟偶像、虚拟主播、虚拟员工等等，虚拟数字人开始布局各种可能性赛道，越来越多的行业正在打造自己的“虚拟数字人”形象。虚拟数字人具有真实的形象，丰富的表达能力，新颖的交互能力，它兼备了真实世界的对应身份和数字世界的普遍特征，是真实世界的任务在数字世界的镜像化身份反应。
, with advances in computer graphics, in-depth learning, speech synthesis, contemporal science, etc., virtual digitalists are gradually evolving into new species, new media, more and more virtual digitals are being designed, produced and operated, applications are being greatly expanded, virtual digital markets are still being cultivated, diverse digital roles include virtual icons, virtual anchors, virtual employees, etc. Virtual digitalists are beginning to project their own “virtual digital person” images. Virtual digital people have a real image, a rich expression, an innovative interactive capacity, a combination of the corresponding identities of the real world and the universal features of the digital world, and it is the real world’s task of mirroring identity in the digital world .
虚拟数字人是一种赋予其特定的人物身份设定，在视觉上拉近和人的心理距离，为人们带来更加真实的情感互动，按照各种定义特征的要求具体由以下几种分类。
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从人物图形维度，可以分为2D、3D两大类，其中包括为、二次元、3D卡通、3D高写实、真人形象四种类型。
from the graphic dimensions of a person , which can be divided into two broad categories of 2D and 3D, including four types of digital, binary, 3D cartoon, 3D high-profile, real-life images.
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从驱动角度来看，可分为真人驱动型、计算驱动型。
from a driver's perspective
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从应用角度来看，可分为服务型虚拟数字人、身份型虚拟数字人
, which can be divided into service-based virtual digitalists and identity-based virtual digitalists.
随着虚拟数字人技术的逐步成熟，其应用领域已从传统娱乐领域拓展至更多领域，虚拟数字人正以各种职业身份渗透到各个行业，落地场景不断丰富，在商业、社交、电商、游戏等方面实现真实任务在数字世界的具象化，为年轻化营销提供无限潜能，具体应用场景解读如下。
, as virtual digital technology matures, its applications have expanded from traditional entertainment to more fields, virtual digital individuals are permeating industries in a variety of professional identities, the landscape is growing, real tasks are visualized in the digital world in terms of commerce, socialization, electricity, games, etc., providing unlimited potential for rejuvenation marketing, as interpreted below.
（1）数字人202
在近期密集亮相的众多虚拟人中，202的定位是一位虚拟演员，这一新设计对于保持年轻、关注90后成长的《二十不惑》IP也是不小的创新点，对于天然对虚拟世界拥有更高接受程度和期待值的新生代用户群体而言，202自带的拟真程度能够极大激发用户的关注度及讨论度，从而达成粉丝的扩容。从观众的角度来说，一个兼具元宇宙与真实感的虚拟人形象相比于更加未来感、完美化的形象，也更能拉近观众与剧中人物的距离。
is a virtual actor among a large number of recent high-profile virtuals. This new design is not a small innovation for keeping young and caring for the 90-year-old "Twenty Unwieldly" IP. For a new generation of users who naturally have a higher acceptance and expectation of the virtual world, 202 self-meditated levels of fiction can greatly stimulate user interest and discussion, leading to a fang. From an audience's perspective, a meta-cosm is a more future, a perfect image than a real person's image, and also a closer distance between the audience and the characters in the play.
（2）数字电商主播
(2) Digital Electric Operator hosts
直播电被看作是虚拟主播变现营业的最佳渠道，“创意”、“新玩法”的直播形式成为了品牌营销中的刚需，随着虚拟技术和5G逐渐普及，VR、AI等虚拟技术被引入电商直播间，使用虚拟形象进行电商直播，或许能更好的促进企业传递品牌价值，带来更高效的用户转化。
（3）数字人服饰
元宇宙的热潮带火了虛拟服饰，这有点类似于十多年前风靡校园的QQ秀。时装系列正在从实体活动和T台秀进入数字世界，包括视频游戏或社交媒体，在性质上，它不仅与传统时尚产业有所区别，还兼具着创意、创新性与可持续性时尚的环保理念。
the hot tide of the meta-cosm is a bit like a QQ show from a decade ago. The Fashion Series is entering the digital world from physical activities and T-shows, including video games or social media. It is not only different in nature from the traditional fashion industry, but also a creative, innovative and sustainable fashion concept.
（4）数字人IP形象定制化服务
(4) digital person IP image customization service
数字人IP形象能让用户快速建立起品牌联想和品牌识别，用数字人代替真人服务，可以有效节省人员成本，为用户提供沉浸式体验。除此之外，数字人IP形象可以实现品牌差异化、年轻化，其具象的视觉刺激效果更容易被用户记住，并形成与产品或服务之间的关联，只要找准品牌调性，就能打造有性格、有态度的不同人设IP形象，让用户联想到相关的意象。
digital IP images allow users to quickly build brand associations and brand identification, replace real-life services with digital ones, effectively save staff costs and provide users with immersion experiences. In addition, digital IP images can achieve brand differences, rejuvenate, and their visual effects are more easily remembered by users, and create links to products or services.
（5）虚拟数字员工
(5) Virtual digital employee
在这个数字交互时代，数字人不仅能降低服务成本，更能优化用户体验的一大载体，因此。虚拟数字员工也变得很抢手，它可以针对规则清晰、工作量大、重复性高的工作，通过数字化程序的设定，实现快速自动化处理，能大幅度减少人力成本，提升工作效率，比如当下企业小有名气的虚拟员工，中国平安的苏小妹，屈臣氏的屈晨曦。
in this age of digital interaction, digitals not only reduce service costs, but also optimize users' experiences, so virtual digital workers have become hard-core workers who can be quick to automate jobs that are clear rules, high workloads, high-duration processes, and can significantly reduce human costs and improve efficiency, such as small, well-known virtual employees of the current enterprise, the small sister of China, who is safe, Sioux Xiao, and the late Quixin.
（6）虚拟数字代言人
span data-font-family="default" (6) Virtual digital spokesperson
虚拟数字人代言如此火爆正因为它聚焦年轻人群体，用创新营销的方式在Z时代用户群打开市场，虚拟代言人不像真人一样有所限制，可以完全依照品牌方的需求进行定制，满足品牌想要呈现给特定群体的个性化需求，构建出符合自身品牌特性的虚拟代言人，整体的成本更低，推广效果更好。除此之外，它通过多种方式实现品牌方与终端用户的高频互动，有效帮助品牌拓展与新用户的链接，保证商业流量的稳定性，如今诸多品牌方正在借助虚拟数字人技术进行品牌营销，增加新时代用户的消费热情，比如百度旗下AI数字代言人希加加。
>.
当前虚拟数字人是正广泛应用在元宇宙新生态中，越来越多的数字人频繁出现在公众视野，在社交、传媒、营销等领域创造现实价值。为了更好的迎合数字化产业的推进，这里为大家推荐高效的数字化协作工具boardmix博思白板，针对大热的元宇宙数字人应用，boardmix能够提供从概念设计到IP运营等一系列的支持，boardmix非常适用于进行信息收集整理、方案策划和富文本表达，还支持多人视频会议、同屏协作、一键分享，使团队协作更高效，在元宇宙创新生态发展趋势下，群策群力才是成功的关键，boardmix支持通过图形、图表绘制工具将信息可视化呈现，助力创意灵感落地，boardmix个人用户免费，马上来体验吧！
, the current virtual digital person is being widely used in the new ecology of the meta-cosmos, with an increasing number of digital people appearing in public view, creating real values in the fields of social, media and marketing , the current virtual digital person is becoming increasingly visible in public view , creating real values in the fields of social, media, marketing, etc. >.
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