海尔智家解码元宇宙，超写实虚拟数字人&虚拟偶像担任数字体验官

近日，海尔智家官宣邀请超写实虚拟数字人AYAYI和数字虚拟偶像锘亚Noah担任数字体验官，与大家一起打卡海尔智家智慧场景，体验智趣新潮家。并在天猫直播间为用户带来了一场充满智慧、有趣、新潮的元宇宙直播体验，开启了元宇宙洗衣新方式，在提升直播间热度的同时，也大大的激发了消费者的购买热情。

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元宇宙营销，品牌流量增长利器

Cosmos Marketing, Brand Flow Growth sharper

根据增长黑盒《2022消费品牌元宇宙营销指南》调研数据显示，84％的用户在过去一年中，关注过至少1种类型的元宇宙营销活动，67%的受访者认为参与元宇宙营销活动后明显加深了对品牌的印象。

According to the study of the Black Growth Box " Guide to the marketing of 2022 consumer coin cosmos ", 84 per cent of users over the past year have focused on at least one type of metaspace marketing activity, and 67 per cent of respondents believe that participation in metacosm marketing has significantly deepened the image of brands.

可见，随着Z世代人群逐渐成为消费的主力军，消费者对元宇宙概念的好奇能普遍激发大众的消费热情。而作为元宇宙最先落地的虚拟数字人赛道，通过多维度的实时虚拟交互技术，为品牌带来了营销新思路。同时，对于当下苦于流量增长的品牌来说，虚拟数字人也成为了一个不可多得的新流量增长点。

So, with the Z generation becoming the dominant consumer, consumer curiosity about the meta-cosm concept generally inspires the public’s enthusiasm for consumption. As the first virtual digital race in the meta-cosmos, a real-time virtual interactive technology with multiple dimensions brings new marketing ideas to brands.

品牌联动虚拟数字人大势所趋

branding links virtual digital crowds towards

当下虚拟数字人与电商直播相结合无疑是当下最为火热的赛道。对于消费者来说，元宇宙虚拟数字人的应用为品牌带来了一个全新又充满想象空间的消费形式。可以肯定的是，虚拟数字人已是不少国产品牌的营销首要选项。

For consumers, the use of virtual digital figures in the meta-cosmos has created a completely new and imaginative form of consumption for brands. To be sure, virtual digitalists are already the first option for the marketing of a number of national product plates.

如今，虚拟数字人已经成为现在品牌营销的大势所趋，是未来品牌的必经之路。企业或与虚拟数字人联动，或是根据品牌调性和需求定制虚拟数字人，不仅能丰富品牌的数字资产，还能帮助品牌加速从实体向数字化的转型，提升数字化营销的能力。此外，这种娱乐化的营销呈现方式，也能为消费者赋予更多层次的品牌体验。

Businesses can not only enrich brand digital assets, but also help to accelerate the transformation of brands from entity to digital to enhance digital marketing capabilities. Moreover, this entertainment marketing approach can also give consumers a higher level of brand experience.

世优科技通过沉淀多年的技术，帮助经典的品牌IP“复活”升级，降低广告制作成本提升制作效率，为企业品牌年轻化营销创造更大的价值，实现合作双赢。截至目前世优科技的元宇宙数字人技术已经为不同领域的众多头部品牌提供了经典IP的“复活”支持，实时IP库中已成功打造虚拟形象600+。

SeyoTech helped to upgrade the classic brand IP “regeneration” through years of technology, reduce the cost of advertising production and increase the efficiency of production, create greater value for business brand rejuvenation and achieve win-win partnerships. The meta-cosm digital technology to date has provided classic IP “regeneration” support for many brands in different fields, and the real-time IP library has succeeded in creating a virtual image of 600+.

其中包括央视虚拟数字人“阿央”、四川日报虚拟人“小观”、虚拟歌手“小缪”、虚拟主播“卓青”等形象；也有如“京东狗”、“海尔兄弟”、“脑白金”等已经成为在消费者心里留下深刻印象的商业IP。

These include images such as the virtual digital figure “Ayan”, the Sichuan daily virtual person “A small view”, the virtual singer “Mu” and the virtual anchor “Chou Ching”, as well as images such as “Kyoto Dogs”, “Hair Brothers”, “Brain Platinum” and so on, which have become an impressive business IP for consumers.

世优科技未来将进一步深入元宇宙布局，有效连接人与内容、B端与C端，有望进一步拓展虚拟数字人的未来市场空间，为新消费领域、企业的数字化服务和营销释放更多想象力。通过虚拟技术，帮助品牌更高效触达客户，塑造数字化品牌形象，最终形成长效稳定的营销场景，共同拥抱元宇宙营销新增量。

In the future, of >, effectively connects people and content, end B and C, is expected to further expand the future market space for virtual digitals and release more imagination for new consumption areas, digitized services and marketing. helps brands more efficiently reach clients, shapes the digitalization brand, eventually forming a long-acting and stable marketing landscape that embraces the new marketing volume of /span metaspace >.