近日,百度移动生态事业群（MEG）被爆裁员。而此次裁员的重灾区为直播和游戏。其中直播业务部门整体裁员比例达到90%，游戏业务部门裁员达300人。
In recent days, 100-degree mobile eco-enterprises (MEGs) have been laid off.
百度自去年起就开始了在直播领域的布局，并通过知识直播的方式打开直播电商市场，收购了直播平台YY。而在游戏方面，百度“起了个大早却赶了个晚集”最后落得几乎全军覆没的下场。
Since last year, 100% have been placed in the field of live broadcasting, and have opened the live electricity market by means of live knowledge, buying the live feed platform YY. In the game, 100% have "a long morning but a late hour" and have almost ended up in the army.
在踩雷直播和游戏后，百度向元宇宙领域进发。12月27日，百度在自家元宇宙产品希壤APP中召开了百度Create2021(百度AI开发者大会)。本次大会为期3天，是国内首届在元宇宙中举办的大会，可容纳10万人同屏互动。
On December 27, a 100-degree Create2021 (100-year ACDP) conference was held in the framework of the national Congress held in the Won cosmos for the first three days, with a capacity of 100,000 people to interact with the screen. & nbsp;
希壤的首次亮相并未获得好评。其粗糙的画质、单一的游戏体验、场景和流畅度不佳等均成为网友们吐槽的雷点，也暴露出百度在技术的研发和应用体验上的不足。
His first appearance was not well received. His crude drawings, a single game experience, poor scenes and fluidity all became points of contact and revealed a lack of experience in the development and application of technology. & nbsp;
记者就裁员及元宇宙产品等相关情况致电百度。百度相关工作人员进行了电话转接。截至发稿，转接后的电话未有人接听。
Reporters call 100 degrees in cases of layoffs and cosmopolitan products. 100 degrees of relevant staff have been connected by telephone. No calls have been received as of the date of the release.
百度被爆大规模裁员，直播、游戏成重灾区
hundreds of massive layoffs, live broadcasts, games into disaster areas & nbsp;
近日，百度移动生态事业群（MEG）被爆正在进行大规模裁员。
In recent days, the 100-degree mobile eco-group (MEG) has been blown up and massive layoffs are under way. & nbsp;
公开资料显示，百度移动生态事业群（MEG）包含百度APP、百度直播、百度游戏、百家号、智能小程序、好看视频、百度知识等业务。而本次裁员涉及直播、游戏、教育和小程序等业务部门。
Public sources show that the 100-degree mobile eco-enterprises (MEGs) include 100-degree APPs, 100-degree live broadcasts, 100-degree games, 100-homes, smart little programs, good-looking videos, 100-degree knowledge, etc. This lay-off involves business departments such as live broadcasts, games, education, small programs, etc. & nbsp;
对于此次裁员，百度官方一直未有回应。
There has been no response from 100 officials to this redundancies.
作为裁员重灾区之一的直播，业务部门整体裁员比例高达90%。去年，直播行业大火，百度抓住这一流量风口，开始向直播电商发力。与其他带货直播不同的是，百度选择了知识直播这一方式。
Over the last year, the industry was hit by a fire that caught up with the traffic. Unlike other telecasts, 100 percent chose to broadcast the information. & nbsp;
2020年5月，李彦宏在与樊登的直播中进行带货卖书。这被认为是百度直播中台业务的起点。从那之后，百度开始进军直播电商，将直播中台业务从百家号中独立出去，进行独立运营。
In May 2020, Li Yinghong carried out a collection of books in a live broadcast with Jin Deng. This is considered to be the starting point for the 100-degree medium. From then on, 100-degree telecoms started to move on to the 100-family station and operate independently. & nbsp;
2020年至2021年，百度直播先后找到原虎牙直播的创始人之一陈罗金（花名：古丰），杨淑玉和前花椒直播COO、原百度全民小视频负责人余果担任负责人。
From 2020 to 2021, one of the founders of the original Tigertooth was identified in 100 live series, Chen Lo-jin (known as Gu Feng), with Yang Sook-yu and ex-pretzels live to COO, who was formerly responsible for 100-degree video clips for the entire population.
今年1月，百度交出了第一份直播答卷，展示了其半年以来的成绩，其月看播量突破9亿，创作者数量大涨371%，评论次数增幅95%，打赏金额增长219%。但值得注意的是，该报告却未披露月活用户数量、GMV、用户使用时长等关键数据。
In January this year, 100% handed over their first live response, showing their achievements over the past six months, with monthly views exceeding 900 million, with 371% increase in the number of creators, 95% increase in the number of comments, and 219% increase in the amount of rewards. It is worth noting, however, that the report does not disclose key data such as the number of live monthly users, the GMV, and the number of hours spent by users.
2020年11月，百度再次向直播领域发力，收购流量直播平台YY，完成了有史以来最大的一笔收购。
In November 2020, 100% re-engaged in the field of live broadcasting, buying the traffic platform YY and completing the largest acquisition ever. & nbsp;
此次收购总交易金额约为36亿美元，收购部分包括但不限于YY移动应用、YY.com网站、YY PC客户端等。遗憾的是，内容平台百度和流量平台YY的联合非但没有达到1+1大于2的效果，反而造成了恶性的内部竞争，甚至出现了百度直播和YY互抢资源的情况。
The total amount of the purchase was about $3.6 billion, including but not limited to the YY mobile application, YY.com website, YY , PC client, etc. Unfortunately, instead of achieving a combined effect of 1+1 plus 2 for the content platform and the flow platform YY, this resulted in vicious internal competition, and even a 100-degree live broadcast and YY-coupling of resources. & nbsp;
而作为另一裁员重灾区的游戏业务，此次裁员人数竟多达300。早在2007年，百度便开始发力游戏领域，提供游戏资讯。2013年，百度以19亿美元收购了网龙旗下移动互联网平台“91无线”，并将其与自家负责游戏联运的多酷游戏整合为百度移动游戏。但由于产品自研能力不足，“91无线”在腾讯应用宝等产品的围攻下逐渐败下阵来，最终百度游戏也被迫出售。
As a result of the lack of self-researching of products, Wireless 91 has been lost under the siege, and the 100-degree game has been forced to sell.
7月28日，百度在发布会上，宣布推出百度游戏新品牌，由原触控游戏总经理徐建任总经理，巴别时代COO王慧任副总经理，并公布了23款游戏。在这些游戏中，有9款为重度游戏，且大部分为自研。但不到半年的时间，百度游戏就在这一轮裁员中几乎全军覆没。
On July 28, 100 degrees announced the launch of a new 100-degree game brand, with the former general manager of the touch-control game, Xu Jian, as the general manager, and the second deputy general manager of COO Wang in the time of Babe, and published 23 games. In these games, nine games are heavy and mostly self-researched. In less than six months, however, the 100-degree game has been virtually wiped out in this round of layoffs.
重技术轻体验，希壤APP首次亮相槽点众多
With a technology-sensitive experience, there are a lot of chutes for the first time in the Greek APP;
百度糟糕的游戏业务在元宇宙中延续下来。
A hundred degrees of bad game business goes on in the meta-cosmos.
12月27日，百度在元宇宙产品希壤APP中召开了百度Create2021（百度AI开发者大会）。这是国内首次在元宇宙世界中举办大会，也是希壤的首次亮相。该会议为期3天，邀请了100多位行业专家、技术大咖、企业合作伙伴及一线开发者共同探讨技术问题。
On December 27, 100 degrees of Create2021 (the 100-degree ACDP) was held in the Eurocommodity product, Greece. This was the first time that a Congress had been held in the country in the Woncosmos world, and it was the first time that Greece had opened its eyes. The conference lasted three days, and more than 100 industry experts, technology curators, business partners and first-line developers were invited to discuss technology issues. & nbsp;
百度对元宇宙寄予厚望。早在11月份，百度就在苹果和安卓应用商店上线了希壤APP，打开了元宇宙世界的大门。12月27日，百度元宇宙产品希壤正式亮相，并面向所有用户进行开放。除此之外，在元宇宙的应用上，百度与蓝色光标达成战略合作，将共同推动元宇宙技术与营销的有机融合，开拓新场景，赋予营销新模式。
As early as November, 100 degrees went to the Apple and Andre application stores, opening the door to the world of the Won. On December 27, the 100-million-dollar cosmic product, Shikyo, opened up to all users. In addition, 100-degree strategic collaborations with the blue cursor on the use of the Woncosmos will jointly promote the organic integration of meta-cosm technology and marketing, opening new scenes and giving new marketing models.
公开资料显示，希壤以技术为基础，以开放为理念，同客户、开发者、用户一起，打造一个身份认同、经济繁荣、跨越虚拟与现实、永久续存的多人互动虚拟世界。目前，希壤已经开通手机版、VR一体机版、Windows桌面版三个版本，具有AI智能的逼真交互体验、极限观感、多端兼容、永久复用的特点，可以实现智能互动、声临其境、万人同在和开放共创。
Open sources show that Greece is a technology-based, open-minded, virtual world of identity, economic prosperity, and multi-person interaction across virtual and real and permanent existence, working with clients, developers, and users. Currently, it has three versions of mobile phones, VR-one, Windows desktop, with AI-intelligent interactive experience, extreme perception, multi-end compatibility, permanent re-use features that allow smart interaction, sounding at home, and people together and open to creation. & nbsp;
而在实际体验中，希壤的画质极其粗糙，运载也时有卡顿，交互体验单一，被网友认为不如十年前的网络游戏。这些问题也暴露了百度在技术研发和应用体验上的短板。
And in practical experience, the Greek drawings are very rough, and they are carried by Carton, and they have a single, interactive experience, and they are perceived by online users as less than the Internet game of a decade ago. These problems also expose hundreds of spots in technology development and application experiences. & nbsp;
元宇宙技术的基础之一是VR技术，那么百度的VR技术发展水平如何呢？据了解，百度在VR领域投入不少精力，建立了VR实验室。百度VR致力提供基于VR技术的教育、营销、党建、云展会、实训、产业园等解决方案，助力产业数字化升级。
One of the foundations of meta-cosm technology is VR technology, so what about 100% of VR technology development? It's known that 100% has invested much effort in VR and set up a VR laboratory. 100% of VR is committed to providing solutions based on VR technology, education, marketing, party construction, cloud fairs, hands-on training, industrial parks, etc., to help digitalize the industry.
从百度VR目前开展的业务来看，其主要聚焦和服务于B端。由此看来，其C端体验不佳似乎就不足为奇了。
From the current operations of the 100-degree VR, its main focus and service is at end B. It does not seem surprising that its C-end experience is poor. & nbsp;
关于网友对希壤的评价，百度似乎早有预感。据悉，百度副总裁马杰曾在百度宣布将在年底AI开发者大会发布元宇宙产品时表示，像希壤这样的平台，他们认为至少要用七年才能达到‘0.0’版本。
With regard to the online evaluation of the Greek border, 100 degrees seem to have had an early feeling. It is known that 100-year Vice-President Marge said, when he announced in Bermuda that he would release the meta-cosmos product at the end of the year at the AI Developers Conference, that it would take at least seven years to reach version 0.0. & nbsp;
近年来，百度在直播和游戏领域双双踩雷，不得不走上裁员之路。而此次百度领跑元宇宙虽出尽风头但也暴露出其在技术研发和体验上的不足。但在AI领域，百度凭借智能交通已成行业标杆，成为拥有互联网基础的领先AI公司。截至2021年12月31日，其AI专利申请量超过1.3万件，且连续四年位列中国第一。作为BAT之一的百度已切换增长动能，其未来能否凭借AI技术再登巅峰，记者将持续关注。
In recent years, 100 degrees have stepped on both tracks in the field of live broadcasting and games, and have had to go down on the path of downsizing. And this 100-degree-run universe, despite its success, has revealed its shortcomings in technological research and development and experience.
记者 谢奀国 实习记者 白璐璐 报道
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