每经记者 张虹蕾 实习生 任欢欣 每经编辑 赵桥
图片来源：受访者提供 有区块链“Papi酱”之称的胖妮
“你竟然不知道胖妮是谁，你到底是不是区块链圈子里的人？”上月末港交所外一个炎热的午后，一场区块链峰会刚刚落幕，面对《每日经济新闻》记者对于胖妮身份的好奇，一位区块链从业者的神色略显惊讶。
& & ldquo; you don't know who Fat Ni is, are you in the chain circle? & & & rdquao; after a hot afternoon outside the port at the end of last month, a block chain summit just came to an end, surprised by the curiosity of Daily Economic News journalists about Fat Ni's identity.
不过，似乎财经记者对于胖妮的不熟知并不重要，胖妮的朋友圈里囊括了更多人群。这个个子不高，身材瘦小、身着黑衣的女孩儿在人群中显得格外扎眼。在从港交所去吃晚餐的路上，不断有区块链或者比特币圈内的专业投资人士和创业者跟胖妮打招呼，甚至有人跟她称兄道弟。
However, it seems that financial journalists don’t matter to Fat Ni’s lack of knowledge, and that Fat Ni’s circle of friends includes more people. This young, skinny, black-skinned girl appears to be particularly visible in the crowd. On the way to dinner from Hong Kong, there is a chain or a professional investor and entrepreneur in the Bitcoin circle who greets Fat Ni, or even a brother or brother.
“即便我有很多粉丝，但我经常跟他们说，‘不要相信任何人，否则一不小心就会成被割的韭菜’。”在外界看来，胖妮是区块链界的papi酱和网红，而胖妮却坚持说自己未来的路不止是自媒体那么简单。在区块链媒体占据整个区块链生态14%的份额之下，胖妮一面乐于用短视频分享和传播关于区块链的讯息，一面也称还没有典型盈利模式。
& ldquo; even if I have a lot of fans, I often tell them, ‘ don't trust anyone; otherwise it will be cut off & rsquao; ” ” for the outside world, Fat Ni is papi sauce and red on the block chain, while Fat Ni insists that her future is not just as simple as the media. Under the 14% share of the entire block chain ecology, Fat Ni is happy to share and disseminate information on the block chain with short video, and she claims that there is no typical profit model.
8月6日晚间，胖妮向记者透露目前已经拿到天使轮投资，资金已经到账，但相关协议还没有签署。而在区块链大潮中，胖妮的未来究竟如何，还是一道待解谜题。
On the evening of August 6th, Fat Nie told reporters that she had received the Angel Round investment and that the money had been paid, but that the agreement had not yet been signed. And in the wave of block chains, what was Fat Ni’s future?
区块链网红：“Papi酱”胖妮
Block chain red: & ldquao; Papi sauce & rdquao; Fat Ni
7月下旬一天午后的港交所门前被闷热的气温所笼罩，离区块链投资人陈伟星不到5米的地方，胖妮正在和一位区块链从业者录制区块链视频对话，港交所的门口人来人往，但胖妮旁若无人。短视频录制完之后，一些区块链从业者向胖妮打起招呼，他们显得格外亲切和熟络。
In late July, the hot temperatures were stung in front of the gate of the port in the afternoon, where the investor in the block chain was less than five metres from Chen Wei Xing, Fat Ni was recording a block chain video conversation with a block chain operator, and the doorman at the port gate came along, but Fat Ni was not there. After the short video was finished, some of the chain operators greeted Fat Ni, who appeared to be very close and familiar.
当记者完成对陈伟星两个多小时的采访后，胖妮十分从容地走向陈伟星，单刀直入地提出一连串问题，小到陈伟星和李笑来的交锋，大到区块链的发展方向和相关项目。陈伟星似乎并没有对这个不速之客感到厌烦，略有惊讶地说了一句“你就是胖妮啊”。
When a reporter completed an interview with Chen Wei Xing for more than two hours, Fat Nie moved from her face to Chen Wei Xing to ask a series of questions, small to the point where Chen Wei Xing and Li laughed, to the direction of the development of the block chain and related projects. Chen Wei Xing did not seem to be tired of this uninvited guest, saying a word & ldquo; you are Fat Ni & rdquo.
“一直看你的视频，今天终于见到了真人。”一位区块链技术投资人见到胖妮时神色中难掩兴奋。
& ldquao; watching your video and finally seeing the real guy today. & rdquao; a block-chain technology investor who met Fat Nie couldn't be more excited.
时间回拨到两个月前，当时胖妮参加了首届WBC世界区块链大会暨三点钟社群峰会，大会因蜂拥而至的大妈群体和明星商演而一度受到网友群嘲。她在一个时长三分半的小视频中细数这次大会的十大槽点。“Papi酱”式幽默明快的风格和不怕得罪人的态度让她开始获得关注。第一期短视频的阅读量就有3000多人，并被很多区块链圈的专业投资人和从业者转发和关注。
Two months ago, Fat Ni attended the first WBC World Block Chain Conference and the 3 o'clock Social Summit, which was once mocked by a crowd of mothers and stars. She counted the 10 slots of the Congress in a three-and-a-half-minute video. “ Papi sauce & rdquo; and she started to get her attention with a clear style of humor and a sense of guilt. The first video was read by more than 3,000 people, and was relayed and followed by many of the professional investors and practitioners in the chain.
接着，她又推出《区块链对我们到底有什么意义》的区块链科普小视频，并在视频后提问，与观众互动。视频不到五分钟，但却以鲜活生动的语言讲明了区块链的特点和意义。
And then she's putting out a little section of the block chain video, "What does the block chain mean to us? ", and after the video, she asks questions and interacts with the audience. The video is less than five minutes old, but tells us the character and meaning of the block chain in living language.
除了普及区块链的基本知识外，胖妮也在视频中努力让观众更了解整个行业。在胖妮看来，目前人们对区块链的认知还只是停留在表面，而区块链行业的上游、中游、下游的每个部分都有很多机会。
In addition to popularizing basic knowledge of block chains, Fat Nie is also trying to make the whole industry better known in the video. In Fat Ni’s view, the recognition of block chains is still only on the surface, and there are many opportunities for each of the upper, middle, and downstream parts of the block chain industry.
8月6日午后，胖妮视频合作平台微信群中，直播平台合伙人、区块链项目投资人、区块链垂直媒体平台负责人等区块链上下游行业的人争相扫码进入。面对《每日经济新闻》记者提出的是否会和胖妮达成业务合作的疑问，汉晨资本一位投资人的回复是“会考虑的”。
On the afternoon of 6 August, Fat Ni's video cooperation platform micro-message, the platform's partners, block chain investors, block chain vertical media platform leaders, etc., competed with those in the downstream industry. Faced with questions from Daily Economic News journalists about whether to work with Fat Ni, a Han morning capital investor responded & ldquao; & rdquao will be considered.
科普+吐槽：“千万不要相信我”
Cope + Toilet: & ldquao; never trust me & rdquao;
事实上，在区块链圈的网红中，除了胖妮，“陀螺财经”中的烦立停也是代表之一。这个眉清目秀的姑娘在视频中嬉笑怒骂，调侃币圈乱象，使她赢得了相当一批支持者。每期视频点击量超过1万。与胖妮的以传授知识为核心的视频不同，烦立停的视频以娱乐性质的吐槽为主，但共同的是她们都给人以活泼、毒舌的印象。
In fact, among the reds of the block chains, there is also one representative of the stand-up in addition to the fat Ni, “ the gyrus and & rdquo; the girl who smiles in the video and talks about the currency, which makes her a lot of supporters. Each issue has more than 10,000 hits. Unlike the fat Ni's video, which is centred on the teaching of knowledge, it is dominated by an entertaining truffle, but in common they all give the impression of being lively and venomous.
即便是在和区块链圈和币圈人士交流时，胖妮也没有一丝露怯。这个看起来天不怕地不怕的姑娘不断重复的一句话就是：“我不相信任何人。”这也是她在视频中努力向粉丝们灌输的一种观念：“骗人这种行为是阻止不了的。与其听别人推荐，不如自己了解区块链，学会项目的分析方式，提升自己的分辨能力。”7月4日，“币圈首富”李笑来内部录音被曝光，舆论一时哗然。胖妮为此专门做了一期吐槽视频，幽默而严肃地说：“不是说好要去中心化吗？那为什么还要理所应当的信任一个和你并不认识的人？我告诉我的粉丝们，也千万不要相信我。如果有一天我到那个位置了，我有机会去割韭菜了，那我可能就真的去割了。”她的语气中透着一种率真。
& & & rdquo; I don't trust anyone; & & & rdquo; I don't trust anyone; & & & & & & rdquo; & & & & rdquo; this is a concept that she tries to teach fans in video: & & & & & & ldquo; lying to people can't stop it. & instead of listening to others, why should she trust someone you don't know about the project and improve her ability to distinguish? & the fans I told me, don't believe me. If I get to that location one day, I'll have the opportunity to cut the dishes.
打开胖妮的微信公众号，可以看到，从4月26日至今，胖妮已更新了21期推送。视频时长大多为三四分钟，风格明快轻松每期视频的阅读量都在三四千左右。
Open Fat Ni's Twitter account, and you can see that Fat Ni's 21 issues have been updated from April 26 to date.
外行人也许会觉得胖妮的工作看起来很简单，但在胖妮的视频拍摄提纲上，每期视频讲什么、怎么讲、怎么和观众讨论互动，都写得很详细。在写好提纲后，她会用一两天的时间完成视频的文案，继而拍摄、剪辑、做后期处理，最后发出视频。此外，胖妮一再强调“我是在非常认真地运营自媒体”，对一些她不了解的专业信息，她都会找专业人士确认。为了做一期关于挖矿的视频，她亲自到了挖矿地方，看挖矿设备。
The outsider may think that Fat Ni's job looks simple, but on the Fat Ni's video shoot outline, each video is detailed in what she says, how she talks, how she interacts with the audience. After writing the profile, she takes a day or two to finish the video, shoots, clips, finishes it later, and sends the video. In addition, Fat Ni's repeated emphasis on “ I run the media & rdquo very carefully; she makes professional confirmation about some of the professional information she doesn't know. To do a video about mining, she personally went to the mining site and looked at the mining equipment.
胖妮的努力也使她获得了一批相当忠实和活跃的粉丝，大部分都是链圈和币圈内人士，也有还在币圈外的“小白”，粉丝们为她转发视频、维护社群。
Fat Ni's efforts have also resulted in a very loyal and active group of fans, mostly inside the chain and currency circles, as well as & & & & & & & & & & & & & & &, fans transmitting videos and maintaining the community for her.
非典型自媒体：还没有盈利模式
Atypically self-media: no profit pattern
“前几天我在北京见到了我的一个粉丝，他说：‘胖妮你知道吗，我真的就是因为看了你的视频，对这个行业有所了解，才进入这行的。’我当时特别高兴，然后他就说‘我可以帮你设计logo’。”提起粉丝，胖妮的语气也温柔了许多。
& ldquo; I met a fan of mine in Beijing the other day, and he said: ‘ fat Nie, you know, I really got into this business just because I saw your video, and I knew about it. ’ I was particularly happy then, and he said & lsquao; I can design logo & rsquao; & & rdquo; speaking of fans, fat Ni's tone is much softer.
早前，胖妮曾经花了一段时间，专门走访各种地方，了解不同寻常的人事物。泰国的古典乐队、专门做银饰戒指的工匠等等新鲜的故事都是她曾经在公众号上记录下来的。不过，现在的胖妮生活却不再是背包客般简单闲散的浪漫，“我其实挺忙的。”饭局上的游刃有余之外，胖妮也告诉记者，“做这行必备的技能首先就是要会熬夜。我没有固定的睡眠时间，24小时找时间睡。”
Earlier, Fat Nia had spent a period of time visiting places and learning about unusual people. New stories from Thai classical bands, craftsmen who make silver rings, and so on, were recorded in public names. But now she is no longer living in simple, idle romance like a backpacker, “ I'm busy. & rdquo; apart from the edges of the restaurant, Fat Ni also told reporters & & ldquo; the skills necessary for doing this are to stay up overnight. I don't have a fixed sleep time, looking for 24 hours. & rdquao;
坐拥近万粉丝和上千的阅读量，也不禁有人发出疑问，在进行点评分析时，胖妮会不会受到商业利益驱使，放弃公平中立原则？对此，胖妮的态度相当坚定。她说她依然会保持中立，不会做纯粹的广告，原因在于她的运营成本低，且媒体并非她的变现方式。
She said that she would remain neutral and not advertise purely because of her low operating costs and the fact that the media was not her mode of realization.
“我只能告诉你，媒体一定不是我的变现方式。”胖妮说，“现在还有其他投资人也愿意拿钱给我。去融资的时候他们老问我盈利模式，我说你投给我这个钱就没了，因为我没有盈利模式，但他们很多人都OK啊。”
& ldquo; I can only tell you that the media must not be my mode of realization. & & & ldquo; Fat Ni says, & ldquo; now there are other investors who are willing to give me money. When they go to finance, they ask me about the profit model, and I say you don't have it because I don't have it, but many of them are OK.
按照胖妮的规划，她更希望的是进行价值传播，打造自己的IP：“媒体只是我踏入这个圈子的基础。我更多的是在做流量。”
According to Fat Ni's plan, she prefers value dissemination, building her own IP: & ldquao; the media is just the basis on which I get into this circle. I'm more of a flow. & rdquao;
曼图资本投资经理苗春阳对胖妮视频的看法是：个人IP如果有足够的影响力，会比直播平台有更多的流量变现方式，且目前区块链媒体做短视频的还不多，但如果想要走得更远且获取盈利，个人的亲和力、场控力、话题敏锐度缺一不可。
The Mantu Capital Investment Manager, Hsiao Chunyang, commented on Fat Ni's video: if there was enough influence, personal IPs would be more fluid than a live feed platform, and there are currently few short videos produced by block-link media, but if you want to go further and make a profit, personal affinity, field control, and subject sensitivity are not enough.
在尚未稳固的区块链生态中，无论是“大佬大咖”，还是胖妮、烦立停这样的网红，有人支持，自然也有人质疑。有人称胖妮为“区块链papi酱”，也有人觉得她是想借助区块链“捞一把”。面对这些，胖妮都觉得无所谓。
In the not-so-stabilized sector chain ecology, whether & ldquo; the big guy & rdquao; or the fat lady, some of them supported, some of them questioned it. Some called the fat one & & & & & rdquao; others thought she wanted to use the block chain & & ldquao; & & rdquao;
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