文旅元宇宙十大应用场景解读!元宇宙正成为文旅行业数字化转型的一个重要领域,文旅元宇宙时代正悄然来临!

资讯 2024-07-13 阅读:78 评论:0
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文旅元宇宙十大应用场景解读!元宇宙正成为文旅行业数字化转型的一个重要领域,文旅元宇宙时代正悄然来临!

作者:和君咨询朱文奇团队

Author: Consult with Junji's Juvanch team

随着超大规模、超强算力、超高智能的高新技术不断迭代与应用,元宇宙作为连接现实世界与虚拟空间的重要交互平台,开始广泛应用于消费、行业及政府等各个领域。在文旅行业,随着国家文化数字化战略的深入实施,元宇宙正在以新理念、新业态、新模式与文旅行业发展深度结合,成为文旅行业数字化转型的一个重要领域,文旅元宇宙时代正悄然来临。

With the proliferation and application of high-technology technologies that are super-large, super-calculable, super-intelligent and super-intelligent, the meta-cosm, as an important interactive platform linking the real world to virtual space, has begun to be widely applied in various fields, such as consumption, industry, and government. In the cultural travel industry, as national strategies for digitalization are advanced, the meta-cosm is becoming deeply integrated with new ideas, new industries, new models, and the literary travel industry, an important area in the digital transformation of the industry.

为此,我们重点研究梳理了元宇宙在文旅行业的十大应用领域、案例以及技术实施企业,以期为地方政府制定相关规划、招商以及文化企业拓展业务提供参考。

To that end, we have focused on the 10 fields of application, cases and technology-implementing enterprises of the Yuan cosmos in the cultural travel industry, with a view to informing local governments in the development of relevant planning, marketing and cultural enterprises.

通过研究发现,当前文旅元宇宙应用主要分布于北京、上海、成都、杭州、西安等经济较为发达,同时拥有丰富旅游资源的区域。其中东部地区较为集中。

Research has shown that the current uses of the Uranium universe are mainly in regions with more advanced economies, such as Beijing, Shanghai, Chengdu, Hangzhou and Xian, with abundant tourism resources. The eastern part of the area is concentrated.

文旅元宇宙十大应用场景解读!元宇宙正成为文旅行业数字化转型的一个重要领域,文旅元宇宙时代正悄然来临!

表1 各地元宇宙应用情况

Table 1 & nbsp; Geocosm applications by region

文旅元宇宙的应用场景,可分为文旅空间类和文旅产业类,共涉及10大应用场景。

The application landscape of the U.S.-H.R. universe, which can be divided into the U.S.-H.-H. and the U.S.-H.-H.I., covers a total of 10 applications.

文旅元宇宙十大应用场景解读!元宇宙正成为文旅行业数字化转型的一个重要领域,文旅元宇宙时代正悄然来临!

图:文旅元宇宙应用场景

Figure: Space applications in the U.S.

01

元宇宙赋能文化旅游空间发展

Geocosm enabling cultural tourism space development

文旅实体场景是元宇宙最天然的入口。文旅空间类元宇宙应用,是指通过元宇宙技术赋能景区、乐园、历史古迹、博物馆等旅游景点,突破传统旅游“时”与“空”的局限,使用户获得沉浸感和科技感体验。主要涉及4大场景:以3D数字空间、AR数字化景区为代表的数字旅游景区,以数字博物馆、数字艺术展览为代表的数字公共空间。

It is the most natural entry to the meta-cosm. It is the use of meta-cosmos, which is a digital public space represented by digital museums and digital art exhibitions.

文旅元宇宙十大应用场景解读!元宇宙正成为文旅行业数字化转型的一个重要领域,文旅元宇宙时代正悄然来临!

图:文化旅游空间类元宇宙应用场景

Figure: Geocosm applications of the cultural tourism space class

场景一:3D数字空间

scene one: 3D digital space

元宇宙为文旅景区提供了数字孪生建模、3D渲染、全息成像等多种技术手段和“随叫随到”、沉浸式的旅游服务体验。

The Woncosmos provides digital twin modeling, 3D renderings, hologramping, and “at-call” and immersed tourism service experiences for urban areas.

景区自然生态景观可利用卫星遥感、卫星成像、地图、现场测绘和GIS等技术采集和生成基础景区地理3D信息模型,对于树木、草坪、水体等大量由相似自然物体组成的大面积自然景观,可对单一自然物体详细建模,再用AI技术自动补充剩余物体对象。再利用数字孪生技术构建数字孪生空间,通过元宇宙景区节点延伸到其他景区空间,最终形成景区相互连接的3D数字空间网络。

Natural landscapes in the landscape can take advantage of satellite remote sensing, satellite imagery, maps, on-site mapping and GIS technology to capture and generate geographic 3D information models for the base site. Large areas of natural landscapes with similar natural objects, such as trees, lawns, water bodies, etc., can be modeled in detail for a single natural object, and the remaining objects can be automatically supplemented by AI technology. Digital twin technologies are then used to construct digital twin-gay space, extending through meta-cosmos nodes to other landscape areas, resulting in a 3D digital space network that connects the landscape area.

景区3D数字空间的建成可作为线下旅游的补充,为游客提供低成本、便捷、身临其境、沉浸式地非接触旅游体验,游客可通过家庭头戴显示设备或全息影像投影实现景区全方位360°参观游览。

The construction of a 3D digital space in the landscape could complement off-line tourism by providing visitors with low-cost, easy, accessible, immersed non-contact tourism experiences, and by providing visitors with a full 360° tour of the landscape through the wearing of household head displays or holograms.

案例:“张家界星球”景区元宇宙平台

Case: The Yuan Cosmos Platform of the Zhang Family Planet

“张家界星球”是首个运用XR融合互动技术,可沉浸式观赏元宇宙万千奇峰的平台。运用5G、UE5游戏引擎、云端GPU实时渲染等多项融合技术,通过数字孪生构建张家界景区虚拟世界,还原了张家界武陵源景区(张家界国家森林公园)的万千奇峰。

Zhang Family Planet is the first platform to use XR-integrated interactive techniques to see thousands of wonders of the universe. Using a variety of integration technologies, such as 5G, UE5 engine, cloud-side GPU real-time resonance, the virtual world of the Zhang family landscape has been created through digital twins, reminiscent of the thousands of wonders of the Zhang family martial arts landscape (Chang Family National Forest Park).

“张家界星球”项目采用了基于贴近摄影测量技术的数字化模型,精度达毫米级,既能全方位查看景区地灾隐患点周边裂缝并精准计算地质危岩体的长宽高、面积和土石方量信息,同时能对景区每一处细节进行立体、清晰的数字化虚拟呈现。“张家界星球”项目创下贴近摄影测量技术数字化复刻大面积自然景观等3个国内纪录。

The Zhang Family Planet project uses a digital model based on close photogrammetry techniques, with an accuracy of up to millimetre levels, which allows a full view of the fractures surrounding the site's hazard site and the accurate calculation of information on the breadth, area and geo-stone dimensions of the geologically endangered rock body, as well as a stereo and clear virtual digital presentation of the details of each site. The Zhang Family Planet project has three national records of close photogrammetry techniques digitizing large areas of natural landscapes.

通过1:1还原张家界实景,打造“可看、可用、可及”的实景三维张家界,让城市在地图上“站”起来,用数字化成果表达现实世界中真实的地形地貌、山川湖海,可以看到整个张家界的“骨架”和“血肉”,结合VR技术让游客线上即可游览现实张家界的秀美山水,直观感受张家界旅游城市风貌品质。

Through a 1:1 return to the scenery of Zhang's family, a three-dimensional view of “seeable, accessible and accessible” was created, and cities were “standed” on the map, presenting the real terrain of the real world, the mountain and lake seas with digitized results.

实景三维技术成果成为“张家界星球”的数据底座,游客无需下载,只需要使用智能手机,就能随时随地欣赏张家界多时态、多视角、多场景的美景。在手机端,通过手指移动屏幕左右两侧的方向键盘,用户可以调整观看视角。画面左上角的山峰图标会呈现7个观看视角,分别为全景、观景台、俯视、仰视、高飞、低飞、乾坤柱处。

At the end of the screen, users can adjust their views by moving their fingers to the directional keyboards on both sides of the screen. At the top left corner of the picture, the mountain icon displays seven views, one viewing, one viewing platform, one looking down, one looking up, one looking up, one flying high, one flying low, one looking down.

场景二:AR数字化景区

scene two: AR digital scene

AR技术与景区的结合,能够实时地将虚拟模型或场景与现实环境融合,为游客带来更多探索式游览的乐趣。目前,AR实景互动、AR赋能IP、AR赋能建筑和AR地图导航是实现AR数字化景区的主流方式。

The combination of AR technology and landscapes can integrate virtual models or scenes into the real world in real time, bringing more fun to visitors on exploratory tours. Currently, AR landscape interactions, AR enabling IP, AR enabling architecture, and AR map navigation are the way to mainstream AR digital landscapes.

AR实景互动。借助AR技术,游客在景区通过手机或者AR眼镜参与到历史事件还原,甚至可以扮演历史人物沉浸式地参与游戏解密、AR寻宝以及剧本杀等体验。全新的数字内容与线下空间充分融合,能够为景区运营带来持续性的价值。

With AR technology, tourists are involved in the restoration of historical events in the landscape through mobile phones or AR glasses, and can even play the role of historical figures in the declassification of games, AR treasure-seeking and script-killing experiences. A full integration of new digital content with sub-line space can bring sustainable value to the operation of the landscape.

AR赋能IP,打造吸引游客的特色元素。很多文旅景区开始运用元宇宙技术打造景区IP,游客可以与特色IP进行AR合影,体验与IP联动开发的AR互动游戏以及AR纪念品等。

AR enables IPs to create features that attract tourists. Many tourist sites begin to use meta-cosm techniques to create sites that allow tourists to take an AR photo with special IPs, experience an AR interactive game developed in conjunction with IPs and AR souvenirs.

AR赋能建筑。设计师可以基于文旅景区本身借助AR技术为用户呈现出更加震撼、富有沉浸感的视觉效果,给景区建筑带来更多创新的可能。

AR enabling architecture. Designers can use AR technology to provide users with a more powerful and immersive visual effect that offers more possibilities for innovation in the building of the site.

AR地图导航。AR景区导航系统可以实现快速定位,提高出行效率,提升景区体验和管理水平。景区通过AR技术为游客提供了360°沉浸式体验。真正实现人、景、物的多维度实时交互体验。

AR map navigation. The AR landscape navigation system enables rapid positioning, more efficient travel, and higher level of experience and management. The landscape provides 360 degrees of immersion for visitors through AR technology. Real multi-dimensional, real-time interactive experiences of people, scenes, and objects.

案例:无锡拈花湾元宇宙沉浸式实景体验

Case: The experience of the immersion of the cosmodrome of the tin-less flower-free cosmodrome

2021年,拈花湾文旅成立了无锡拈花云科技服务有限公司,旨在搭建统一的数据智能平台,形成涵盖全流程智慧游园服务、线上线下一体化运营、数据分析解读、全面数字化管理、搭建数字化平台等方面的全产业链集成服务。

In 2021, the Bay of Flowers Wan Brigade established Tin-free Clouds Technology Services Ltd., which aims to build a unified data-intelligence platform that will result in industry-wide integrated services covering process-wide smart park services, on-line and off-line integrated operations, data analysis interpretation, overall digital management, and the development of digital platforms.

智慧旅游方面,拈花湾景区小程序“拈花码”。在拈花湾·禅意小镇,游客可以凭“拈花码”一码通行景区、畅享景区服务,一体化导览可以智能推荐游览路线、服务游园场景,还有电子管家提供VIP尊享服务,智慧大屏实现销售、客流、安全、车辆调度、应急等一系列运营整合。2022年春季,拈花湾·禅意小镇迎来“赏花季”,其间,景区借助“拈花码”小程序将AR体验与樱花季场景融合,并策划线上小游戏增强游客的互动趣味性。

In the case of smart tourism, a small program in the Bay of Flowers viewing area is a flower code. In the town of Tsinghua Bay, tourists are able to use a one-size-fits-all view area, an integrated guide can be a smart recommendation of a tour route, a service park, and an electronic housekeeper can provide a full range of VIP services that combines marketing, passenger flow, safety, vehicle movement, emergency response, etc. In spring 2022, a small town of Tsinghua Bay is approaching a flowering season, during which the area combines the AR experience with the Sakura season viewing process and plans for a small online game to enhance tourists’ interaction.

元宇宙体验方面,拈花湾“沉浸式夜游禅意小镇”元宇宙沉浸式实景体验项目采用大空间点云定位技术,以景区地标拈花塔、鹿鸣谷为现实背景,将虚拟与现实融合,打造了沉浸式的游园体验。游客可以通过MR眼镜,感受到元宇宙视频中虚实结合的震撼场景。

In terms of the meta-cosm experience, the cosmopolitan cosmopolitan cosmopolitan scenes project in the Bay of Flowers, which uses large space-point cloud positioning techniques, integrates virtual with reality and creates immersion park experiences in the context of the landscape-marked flower towers and deer-sniffle valleys. Tourists can sense, through MR glasses, a shocking scene of virtual integration in the video of the meta-cosmos.

拈花湾景区推出了AR影片《梦回唐樱》以及虚拟数字形象3D小鹿“鹿樱樱”,供游客线上观赏。在虎年元宵期间,拈花湾景区推出“拈花湾打开元宇宙传送门”的短视频。以景区地标拈花塔为视觉核心,运用AR、5G高新视频、数字孪生等数字技术,相继呈现菩提树、拈花指、金色福虎等拈花湾·禅意小镇核心标签以及节庆代表符号,将景区特色和节庆祝福巧妙融合,呈现出让人惊喜的视觉艺术魅力。

During the first night of the Tiger Year, a short video entitled “The Bay of Flowers opens the portal to the meta-cosmos” was launched. Using digital techniques such as AR, 5G-high video, digital twin birth, the core labels of the Bounty Bay Shanmi town, such as the Bounty Tree, the Fook-Fooker, and the festival symbol, the landscape features and festivals were combined with a wonderful combination of visual art.

2022年元宵节,拈花湾禅意小镇推出了元宇宙沉浸式实景体验项目。景区以拈花塔为中心,利用AR、5G高新视频、数字孪生等技术展现了一场元宇宙灯光秀。

At the end of the night, in 2022, the congenial town of the Bay of Flowers launched the Yuan cosmopolitan viewing experience project. The site is centred on the flower towers, which showcased a metaco-cosm light show using techniques such as AR, 5G high video, digital twinkling, etc.

场景三:数字博物馆

Scene III: Digital Museum

目前,在各级政府备案的博物馆数量5000多家。随着文博内容的数字化突飞猛进,大量的博物馆展览采用了多种形式的数字技术,使展览的形式愈发生动多样,为元宇宙文博的发展奠定了基础。

There are currently more than 5,000 museums registered at all levels of government. As the digitalization of literary content has developed, a large number of museum exhibitions have adopted many forms of digital technology, making their forms more diverse and laying the foundation for the development of the Meso-Cosmos.

目前,元宇宙在博物馆展览领域的应用,主要包括虚拟博物馆和VR/AR赋能线下博物馆。

At present, the use of the Yuan cosmos in museum exhibitions includes mainly virtual museums and VR/AR sub-enhanced museums.

虚拟博物馆方面,有的博物馆通过数字图像采集、云计算和人工智能等新技术,进行博物馆文物数字化扫描、归档和云端永久保存。2019年故宫博物院和腾讯签署合作协议,通过利用“数字化+云化+AI化”完成文物的采集、存储、展示等活动,助力建设“数字故宫”。

In the case of virtual museums, some use new technologies such as digital image collection, cloud computing and artificial intelligence to digitalize, archive and permanently preserve museum objects.

VR/AR赋能线下博物馆方面,元宇宙“虚实结合”的理念能够帮助博物馆获得“重生”,借助VR/AR等增强现实技术、移动电子设备等,物理景点的可探索性将被大大提高。以自然历史博物馆通过AR应用为例,通过应用程序,访问者可以将手机覆盖在化石上,并看见动物“原地复活”,与化石有关的背景也将栩栩如生被展示出来。

VR/AR Underline Museums, the concept of the meta-cosmos “virtual integration” can help the museum to “rejuvenate” and, with such means as VR/AR to enhance real-world technology, mobile electronic devices, etc., the detectability of physical sites will be greatly enhanced. Using the Natural History Museum, for example, through AR applications, visitors will be able to overlay their mobile phones on fossils and see animals “in situ rejuvenate”, and the background associated with fossils will be shown.

案例:中国大运河沉浸式博物馆

Case: China Grand Canal Absorption Museum

中国大运河博物馆位于江苏省扬州市广陵区,通过数字技术活化千年历史文物,再现中国大运河的前世今生,为游客带来沉浸式体验。

China's Grand Canal Museum, located in the Guangya District of Yangzhou, Jiangsu Province, is a digitally viable monument to the history of the millennium, reproducing the past and present life of China's Grand Canal and providing visitors with a immersion experience.

一是通过重塑大型沉浸式古代场景,让观众回溯千年的历史。在沉浸式古代场景复原方面,大运河博物馆将康熙年间的豪华客船“沙飞船”以1:1.4的比例精致还原。通过互动屏、AR增强现实等多媒体交互技术再现古代舟楫。船舱外侧是高度约9米、周长约62米的360°环幕,结合360度环幕投影,为游客开启虚实结合的沉浸式之旅。

The first is to recreate a large immersion of ancient scenes to bring viewers back to the millennia of history. In the context of the recovery of immersion of ancient scenes, the Grand Canal Museum restored Conxi's luxury passenger ship, the sandship, to a scale of 1:1.4. It recreates ancient arks by means of multimedia interactive techniques such as interactive screens, AR-enhanced reality. The outer side of the cabin is a 360-degree ring of approximately 9 metres in height and 62 metres in length.

二是通过打造360°多媒体循环剧场,让观众在多维的空间中全面感知文化生命力,使博物馆的文化教育和娱乐体验达到最佳融合。在展现运河文化为主题的“河之恋”数字化专题展厅当中,以“水”、“运”、“诗”、“画”四个篇章共同打造出虚拟空间体验,突出声、光、电、形、色等方面的流动效果,营造出极具新意的沉浸式体验。

The second is the optimal integration of museum cultural education and recreational experiences through the creation of a 360-degree multimedia cycling theatre in which the audience is fully aware of cultural vitality in a multi-dimensional space. In the “river love” thematic exhibition hall, which presents the theme of the canal culture, the four chapters “water”, “transport”, “poe” and “picture” together create virtual space experiences, highlighting the mobile effects of sound, light, electricity, form, colour and so forth, creating an extremely innovative immersion experience.

三是设计“知识展示+密室逃脱”的互动体验,让观众在游戏的乐趣中获得个性化的文化教育体验。古风二次元场景中,观众化身监水司使者,跟随卷宗《监水司密案》的指引,寻找千丝万缕的线索,操作各种机关和道具,拨开层层迷雾,揭开运河的秘密。在趣味性的体验中对运河航运、船只驾驶、管理机构、沿线水利、漕粮仓储等知识形成切实的理解。

The third is the design of the interactive experience of “knowledge exhibition plus room escape” that allows viewers to gain personalized cultural and educational experiences at the fun of the game. During the time of the ancient wind, the viewers took the lead in monitoring the water department, following the instructions of the files of the DIWA case, looking for clues, operating various organs and props, defusing layers of fog, opening up the secret of the canal. In the interesting experience, there is a real understanding of the knowledge of canal shipping, ship-driving, management agencies, water along the route, grain storage, etc.

场景四:数字艺术展览

Scene IV: Digital Art Exhibition

在元宇宙应用方面,数字艺术展览与数字博物馆有异曲同工的展现形式。

In terms of meta-cosm applications, digital art exhibitions and digital museums are presented in different ways.

虚拟艺术馆,构建平行于物理世界、跨越虚拟与现实、永久共存的多人互动空间。用户拥有专属虚拟化身,随时随地关注参展画廊的展讯,实现全景式、开放式的逛展体验。

Virtual art galleries, built in parallel to the physical world, transcending virtual and reality, and permanently coexisting with multiple interactive spaces.

元宇宙赋能线下艺术馆,提供多样化的沉浸式体验。通过全息投影、3D Mapping、VR、AR、交互传感等技术,利用多通道投影融合技术将展品完整地投映到一个封闭空间中的墙壁及地面上,利用光影和声效等形成一种动态的封闭式空间,为观者带来代入式体验虚拟和现实不断转换的机会,为观者带来一种前所未有的、身临其境的震撼享受。

By means of holograms, 3D Mapping, VR, AR, interactive senses and other technologies, multi-channel projection techniques are used to project exhibits in their entirety into a closed space, on walls and on the ground, to create a dynamic closed space, such as optical and acoustic effects, and to provide viewers with the opportunity to intergenerational experience virtual and reality-changing and to enjoy an unprecedented shock.

案例:ARTE MUSEUM沉浸式艺术馆

Case: ARTE MUSEUM Ablution Art Gallery

d’strict是一家将原创艺术内容与顶尖数字媒体技术结合,打造极致沉浸空间体验的创意设计公司。在艺术(ART)与技术(TECHNOLOGY)相结合的“数字设计”领域打造着令人耳目一新的创意成果。

d & #8217;stric is a creative design company that combines original artistic content with top digital media technology to create a highly immersed space experience. The “digital design” that combines art with technology is an impressive innovation.

ARTE MUSEUM以“永恒的自然(ETERNAL NATURE)”为主题,将“自然”作为创作核心,通过视觉创意与Mapping投影、多方位影像控制、传感器交互等多种数字媒体技术的综合运用,实现不受时间和空间限制的永恒自然。

ARTE MUSEUM uses the theme “ETERNAL NATURE” as the core of its creation to achieve eternal nature without time and space constraints through the combined use of a variety of digital media technologies, such as visual creativity and Mapping, multi-dimensional image control and sensor interaction.

为了从视觉、听觉、嗅觉等方面营造更丰富的全沉浸式体验,ARTE MUSEUM以花园、海滩、虫洞和星星为意向载体,以其震撼的视觉效果、感性的声音、优雅的香味,为游客提供了完美的身临其境的体验。

In order to create a richer and fully immersed experience in terms of vision, hearing, smell and so forth, ARTE MUSEUM offers tourists the perfect experience of being present in a garden, a beach, a wormhole and a star, with its shocking visual effects, emotional sound, elegance and flavour.

花园,以济州岛的自然和西方美术史为素材,进行约30分钟的沉浸式媒体艺术表演。

Gardens, based on the natural and Western art history of Jeju Island, perform 30 minutes of immersed media art performances.

海滩,巨大的镜子映射出天边极光的颜色,地面上绵延不断的“海滩”向脚边汹涌而来,耳边尽是海浪的声音。

The beaches, the giant mirrors that reveal the colour of the auroral light of the sky, and the “baskets” that continue to swell on the ground, with the sound of the waves in their ears.

虫洞,变形的图像与震撼的音乐相互配合,为参观者营造出宇宙漫游般的奇妙体验;黑暗中现代感的光影变化,驱使游客不停歇的探索超越时空的浩渺宇宙。

Wormholes, deformed images, coupled with shaking music, create wonders of the universe for visitors; changes in the light of modern senses in the dark drive tourists to explore endlessly beyond the vast universe of time and space.

星星,由纸星球打造的宇宙世界,一个个纸星球如一盏盏明灯,悬挂于“空中”,漫步其中,如临梦幻仙境。

Stars, the universe created by a paper planet, a paper planet like a lamp, hanging in the air, walking through it, like a dreamland.

02

元宇宙赋能文旅产业升级

Promotion of the Woncosmos enabling industry.

元宇宙所带来的沉浸式新体验正成为优化文旅体验方式、重塑文旅产业格局、助力产业实现瓶颈突破的重要力量,推动整个文旅产业的升级。

The new immersion experience brought about by the meta-cosmos is becoming an important force in optimizing the way the literary industry experiences are conducted, reshaping the cultural industry and helping the industry to break through bottlenecks, thus contributing to the upgrading of the industry as a whole.

目前来看,文旅产业类元宇宙应用主要涉及6大场景。

At present, the eco-cosm applications of the arts and industry are mainly concerned with six scenarios.

文旅元宇宙十大应用场景解读!元宇宙正成为文旅行业数字化转型的一个重要领域,文旅元宇宙时代正悄然来临!

图5 文化旅游产业类元宇宙应用场景

Figure 5

文旅元宇宙十大应用场景解读!元宇宙正成为文旅行业数字化转型的一个重要领域,文旅元宇宙时代正悄然来临!

图:文化旅游产业类元宇宙应用场景示意

Figure: Illustrative picture of the meta-cosm applications of the cultural tourism industry

场景五:文化演艺

Scene 5: Cultural Performance

元宇宙与文化演艺的深度融合,具有身临其境的内容呈现和角色互换观看体验的特点。元宇宙的应用能够打破舞台固有的时空限制,打造更为宽阔且真实的演出空间,极大地刺激观众的感官。

The deep integration of the meta-cosmos with cultural performances is characterized by the presence of content and the interchange of roles in viewing experiences. The applications of the meta-cosmos can break the time and space limits inherent in the stage, create a wider and more real playing space, and greatly stimulate the senses of viewers.

元宇宙为文化演艺行业提供3D渲染、虚拟现实(VR)、全息投影等多种新兴技术手段,将表演时的舞台声音、景色以及3D画面实时投放在观众眼前,让观众多感官、全方位地沉浸体验演出时的情境和气氛,深度融入到故事当中。

The Yuan cosmos provides the cultural performing industry with a variety of new and emerging technological tools, such as 3D Rendering, Virtual Reality (VR) and Holograms, which bring stage sounds, viewing and 3D images into the eyes of the audience in real time, so that the audience is multi-sensored and fully immersed in the circumstances and atmosphere of the performance and is deeply integrated into the story.

同时,元宇宙的技术应用,还能够打破舞台角色的禁锢。在演出表演中,观众可以选择通过数字虚拟人物作为演员投入到表演当中,真正实现了角色互换,极大地延展了观众的体验广度。

At the same time, the use of technology in the meta-cosmos can break the ban on the role of the stage. During the performance, the audience can choose to engage as an actor through digital virtual characters.

案例:《夜上黄鹤楼》光影演艺

Case: Night at the Yellow Crane Building.

《夜上黄鹤楼》以黄鹤楼公园为载体,围绕特有的历史文化,采用声、光、电、舞、美、化结合的手法,通过VR、全息投影等数字科技,打造集实景化、沉浸式、体验型于一体的文化旅游演艺。

The Yellow Crane Building, which is carried by the Yellow Crane Park at night, is built around a unique historical culture, using voice, light, electricity, dance, beauty and integration techniques, and through digital technology such as VR, holograms, etc., to create a conglomerate, immersion and experience-based cultural tourism.

利用黄鹤楼主楼体、崔颗题诗壁、诗碑廊、鹅池等经典景点作为创造数字画面的承载体,以黄鹤楼的前世今生、辛氏酒楼、黄鹤白云为创作内容,进行数字画面创作、设计、制作,将黄鹤楼特有的历史文化融入艺术表演,将黄鹤楼打造成城市夜游体验新地标。

Using classic sites such as the main building of the Yellow Crane Building, the Choe Poetry Wall, the Poetry Gallery, the Goose Pool, etc., as a vehicle for the creation of digital images, using the former life of the Yellow Crane Building, the Sin Winner Building, the Yellow Crane White Cloud as a component for the creation, design and production of digital images, integrating the historical culture unique to the Yellow Crane Building into artistic performances, and branding the Yellow Crane Building as a new landmark for the city's evening experience.

《夜上黄鹤楼》采用了激光投影、激光互动、前景纱屏、演员影像互动、3D动画灯光、高压水雾等多项光影创新技术,实现了光影技术与艺术的完美融合,演艺内容包括辛氏沽酒、崔李题诗、岳飞点兵、仙子起舞以及黄鹤楼变迁等沉浸式故事场景。同时,为了让千年名楼黄鹤楼变得更加鲜活立体,主楼前设置了12块移动屏,使用投影技术将历史画卷徐徐展开,串联起历史与未来。

At night, the Yellow Crane Building introduced a number of photo-reflection innovations, such as laser projection, laser interaction, vision screens, actor-image interaction, 3D animated lights, high-pressure water fog, and the perfect combination of photo-record technology and art, with performances such as Xin's wines, Choi Li's poems, Flying Pointers, Fairies, and Yellow Cranes. At the same time, in order to make the Yellow Crane Building a living home, 12 mobile screens were set up in front of the main building, and historical rolls were rolled out using projection technology, linking history and the future.

游客既可深入体验黄鹤楼文化,在多个场景中拍照“打卡”,也可登楼赏月或纵览长江灯光秀,从全新的视角体验“大江、大湖、大武汉”的雄奇隽美。

Visitors are able to experience the Yellow Crane House culture in depth, taking photographs of the various scenes, and also to come to the building to celebrate the moon or to take a look at the Yangtze light show, and to experience from a fresh perspective the mahogany of the Great River, the Great Lakes and the Great Wuhan.

场景六:电竞游戏

scene six: video games

随着游戏3D渲染质量的要求越来越高,对游戏地图和环境追求极度的逼真,旅游景点在元宇宙中可以成为一个数字化孪生节点。

As the quality of play 3D renderings becomes more demanding, and as the game map and environment are pursued for extreme authenticity, tourist attractions can become a digital twin node in the meta-cosm.

数字化游戏空间可作为通用游戏背景资源,游戏空间IP可在多个游戏间实现情节衔接,从而在游戏人文、历史、地域等故事背景上扩展元宇宙游戏的耐玩性、趣味性和逻辑严谨性。

Digital playing space can serve as a universal game background resource, and game-space IP can connect scenarios across multiple games, thus expanding the durability, fun and logical rigour of meta-cosm games in the context of stories such as humanities, history, geography, etc.

通过对景区进行一次性数字化建模,将景点的历史、人文、地域与物理空间结合,打造数字化IP,向游戏服务提供构件化、按需组装的游戏背景服务。从具体实现来说,可以对建筑物、知名景点构建数字化空间和物品模型,也可以利用元宇宙庞大的时空模型,对人文景观进行反向模拟和推演历史演变轨迹,配合历史虚拟人物塑造出一个更加丰富饱满的人文数字景观环境。

Through a one-time digital model of the landscape, the site’s history, humanities, geography and physical space are combined to create a digital IP, which provides a built-up, needs-based game-backing service. In practical terms, digital spaces and object models can be constructed for buildings, known sites, and large time and space models of the meta-cosm can be used to reverse the human landscape and to develop a historical evolution trajectory, in conjunction with the historical virtual figures to create a more enriched human digital landscape.

在这一过程中,元宇宙的入局能够帮助游戏从虚拟走进现实,将游戏的趣味性和可探索性与旅游景观联系起来,实现实地景区资源向元宇宙景区游戏空间的转变。在有限的景点资源之间建立跨区域的游戏元宇宙,使更多的游戏情节设计实现逻辑自洽。

In this process, the entry of the meta-cosmos can help the game move from virtual to reality, linking the fun and explicability of the game to the tourist landscape, and transforming the resources of the field to the space of the meta-cosmos. Building a cross-regional game meta-cosm among the limited site resources will allow more games to be designed in a logical way.

案例:韩国旅游元宇宙平台

Case: Korean Tourist Dollar Cosmos Platform

2021年,韩国政府确定了《旅游产业复苏及再跃进方案》,计划推进元宇宙等虚拟旅游与实际访客智慧旅游的“双轨”体系,利用元宇宙平台,构建融合韩国主要景点、人气影视剧取景地等的“韩国旅游元宇宙平台”。

In 2021, the Government of the Republic of Korea established the Tourism Industry Recovery and Renewal Programme, which plans to advance a “two-track” system of virtual tourism, such as the Won-Cosmos, and virtual visitor intelligence tourism, using the Won-Cosmos platform to build a “Korea-Cosmos platform” that integrates the main Korean attractions, human-gas-vision scenes, etc.

其中,韩国的仁川开放港是第一个创建智能旅游城市的选定区域。目前正在通过建设智能生态系统和环境来发展智能旅游城市。

Among them, Korea’s Incheon Open Port is the first selected region to create smart tourism cities. Smart tourism cities are being developed by building smart ecosystems and environments.

在虚拟游戏方面,基于仁川港的外观建立了一款沙盒游戏—Incheoncraft,为无法亲自参观的游客创造出一种不被限制的旅游方式。玩家以“化身”形式自由探索虚拟世界,支持用户以全新的角色进行探索、社交和创作。在IncheonCraft中,用户可以通过历史人物体验历史事件,在游戏中学习仁川的历史和文化。

In virtual games, a sandbox game based on the look of Incheon Port – Incheoncraft – is created to create an unrestricted way of travel for visitors who cannot be visited in person. Players freely explore the virtual world in an “incarnate” form, supporting users to explore, socialize, and create with new roles. In In IncheonCraft, users can experience historical events and learn about Incheon’s history and culture in the game.

在智慧旅游方面,仁川设计的AR服务通过智能手机提供单向互动内容。例如,景区提供AR导航服务和AR地图,游客能够根据历史人物的指引,“穿越”回该景点的重要历史时刻,饱览当时的风土人情。此外,景区还推出了“Operation Incheon”(“仁川行动”游戏),向游客提出游戏任务,以有奖参与的方式增加旅游的吸引力。

In the area of intelligent tourism, the AR service designed by Incheon provides one-way interactive content via smartphones. For example, the scenery provides AR navigation services and AR maps that enable tourists to “go through” important historical moments back to the site, in accordance with historical figures’ guidelines, and exemplify the circumstances of the time.

此外,仁川还制定了“VR/AR产业中长期发展战略”,以推进和发展本地内容产业,并推出“仁川VR/AR制作支持中心”。该中心支持内容开发,免费提供AR和VR设备,培养专业人才,并通过产学研合作,孵化具有被证明有效的内容公司。

In addition, Incheon has developed a medium- and long-term development strategy for the VR/AR industry to promote and develop the local content industry, and has launched the Incheon VR/AR Production Support Centre, which supports content development, provides free AR and VR equipment, trains professionals and incubates content companies that have proven effective through co-operation in fertility studies.

场景七:数字会展

scene seven: Digital Fair

国际展览业协会(UFI)发布的《行业合作伙伴基准调查报告》显示,66%的受访者在未来会展活动中对虚拟现实的应用有很高需求。元宇宙数字化会展具有突破时空限制、沉浸式体验、可重复利用的特点。用户无论身在何处,无论何时,都能够立即进入企业的虚拟展台或展厅参加企业的线上展览展示活动,大大提高了企业的展示曝光范围。“元宇宙+会展”集合了各类虚拟技术的应用,打造了无限接近线下见面交流的社交体验,能够充分调动观众的参与感,增强线上办展的互动展示效果。同时,元宇宙能够提供多元场景选择。现实世界中,租赁场地需要预约,并且场地、布置等都是一次性租用。虚拟空间则可以突破这些束缚,主办方可以发挥想象力,搭建不同风格场景,并且搭建完成后的场景可以重复使用。

The Survey of Benchmarks for Partners in Industry, published by the International Association of Exhibits (UFI), shows that 66% of respondents are in high demand for the application of virtual reality at future events. The meta-cosm digital fairs have the characteristics of breaking space and space limitations, immersion experiences, and replicability. Users have immediate access to the company’s virtual stand or exhibition hall, wherever they may be, to the company’s online exhibition, which greatly enhances the exposure of the business.

案例:方糖星球元宇宙会展

Case: Fong Sugar Planet dollar Cosmos Fair

在微媒七周年活动中,方糖星球为微媒及其联合品牌量身打造了一个元宇宙会展厅,开启了一场元宇宙品牌营销活动。

During the seven-year anniversary of micro-media, the Corn sugar planet created a meta-cosm fair for micro-media and their joint brands, opening a meta-cosm marketing campaign.

为了让用户实现“从在线到在场”“从旁观者到参与者”的体验转变。方糖星球为微媒搭建了一个专属会场,整个会场由品牌区、案例区、主舞台区、会客区、游戏区五大区域构成,并设置专属NPC,充分满足品牌方不同活动需求。

In order for users to experience “from on-line to on-the-spot” “from bystanders to participants” a special meeting place has been set up for micro-media on the Cube Planet, which is made up of brand areas, case areas, main stage areas, meeting areas, and five major areas of the game area, with an exclusive NPC that fully meets the needs of brand parties for different activities.

品牌区、案例区是方糖星球为品牌方打造的展台,品牌方可在这个区域嵌入官方界面、主营业务、过往案例等想传播给用户的相关产品信息,嵌入模块支持视频、小程序、H5页面等多种宣传形式,充分展示其产品能力。

The branding area, the case area, is an exhibition stage for branders built on a sugar planet, where brands can embed relevant product information to users such as official interfaces, main business, past cases, etc., embedding modules to support a variety of forms of advocacy, such as videos, applets, H5 pages, and fully demonstrate their product capabilities.

主舞台区提供大屏支持品牌方作直播、演讲、放映产宣视频,灵活放映模式方便主办方根据活动进程随时调换播放内容。用户可聚集在观众席观看嘉宾直播,并通过即时音视频实时与嘉宾“云”互动,也可与身边参与者围绕演讲话题进行无障碍交流。

The main stage area provides large screen support to brands for live broadcasts, speeches, and production announcements. The flexible screening mode allows the host to switch their content from time to time in line with the event process.

会客区是实现客户转化的重要区域,在用户体验完产品产生兴趣和疑问可直接预约主舞台旁的会客室(私密区),与品牌方单独交流,直接沟通合作意向,最大程度降低客户流失率。

The client area is an important area for client transformation, where users can make direct appointments to the guest room (in private areas) next to the main stage after experiencing interest and doubt, communicate directly with brand parties, communicate cooperative intentions and minimize client loss rates.

游戏区则通过大屏进行互动游戏,包含了摇一摇游戏、红包雨、酷炫抽奖、颁奖典礼等各类互动,为参会者创造出新奇好玩的参会体验。

The game area interacts through big screens that include all kinds of interactions, such as shake-and-roll games, red packs, showdowns, awards, etc., to create new and interesting experiences for participants.

此外,会场内还布置了数个品牌专属NPC,模拟线下真实场景中的人员指引,给用户提供信息导航,让用户不仅在场景内拥有自己的“数字替身”,还能跟现场NPC真实互动并被“服务”,从而得到真实沉浸的参展体验。

In addition, several brand-only NPCs have been set up at the conference venue to provide users with information navigation to enable them not only to have their own “digital doubles” in the scene, but also to interact with and be “serviced” to the site, thus gaining a real immersion experience.

场景八:影视综艺

scene eight: film mix

从数字虚拟人到虚拟制片,影视业也正在逐步探索与元宇宙的接入方式,不断开启新的想象空间。目前,元宇宙赋能影视综艺主要集中在虚拟人物和虚拟制片两大方面。

From digital virtuals to virtual productions, the film industry is also gradually exploring ways of accessing the meta-cosm, opening up new imaginations. At present, the meta-cosm enabling conglomerate is concentrated on both virtual figures and virtual production.

虚拟人物指运用数字技术创造出来的、与人类形象接近的数字化人物形象。虚拟数字人主要有两种呈现方式,虚拟IP偶像和虚拟世界第二分身。虚拟IP偶像,通过绘画、动画、CG等形式制作,以特定目的打造不以实体形式存在的偶像,具有极高的商业化变现能力。虚拟世界第二分身,以真人来驱动,人们可以借助虚拟分身在元宇宙进行娱乐、社交、创作。

Virtual figures refer to digital images created using digital technology that are close to the image of the human being. Virtual digital figures have two main forms of representation, a virtual IP icon, and a virtual second part of the world. Virtual IP icons, made in the form of drawings, animations, CGs, etc., that create non-physical icons for specific purposes, have a very high ability to commercialize.

虚拟制片是指虚拟场景和现实制作相结合的制片方式。基于Vicon、Qualisys、Xsens、Norton等精密光学运动捕捉、惯性运动捕捉和3D定位跟踪系统研发出的FEEL Hyperfusion技术,可满足不同应用场景下,多人高精度混合动作捕捉,实现数字人在形象和交互上将更加真实自然。

Virtual production refers to a combination of virtual scenes and reality productions. The FEEEL Hyperfusion technique, based on sophisticated optical campaigns such as Vicon, Qualisys, Xsens, Norton, inertial motion capture, and the 3D positioning tracking system, can satisfy different applications where a multiplicity of people are captured with high-precision combinations, making digital people more natural in image and interaction.

案例:虚拟人技术“复活”邓丽君,再次领略绝代芳华

Case: Virtual human technology "rejuvenation" by Deng Lijun, once again in a state of delicacy.

在2023年北京台春晚上,通过虚拟人技术“复活”的虚拟人邓丽君作为“神秘嘉宾”空降登场,与王心凌、韩雪同屏演唱《我只在乎你》,上演了跨越时空的震撼联唱。在趋于实时的虚拟人打造手段,相对完善的虚拟人展演矩阵和逐渐丰富的虚拟人实践经验加持下,三代甜系歌者的跨次元合体实现了感官体验的升维再造。

In 2023, on the evening of the Beijing Day Spring, the virtual man “rejuvenation” came on board as a “mysterious guest” to sing “I only care about you” along with Wang Xinxin and Han Xue on screen. In a time- and space-bound virtual person-building exercise, a relatively perfect virtual exhibition matrix and a growing virtual hands-on experience were developed, with the cross-coherent unit of three generation sweet singers recreated the senses experience.

邓丽君“复活”整合了全球领先的面部捕捉、动作捕捉及顶级特效技术,采用了融合机器学习加持下的高阶渲染系统“Mystique Live”。这项技术曾经为《复仇者联盟》中为“灭霸”的实时捕捉、渲染、驱动倾斜提供极大帮助。

The “rejuvenation” of Dunliejon combines the world's leading face capture, motion capture, and top-level special effects technology with the integration machine learning and holding of the high-level Rendering System “Mystique Live.” This technology once helped the Avengers Alliance to capture, render, drive and tilt in real time.

据酷云互动数据显示,本次北京台春晚平均收视率突破了1.39%,登顶同时段卫视直播关注度榜首;#虚拟邓丽君#、#邓丽君王心凌韩雪同台合唱#等话题相继冲上微博热搜及抖音热榜高位。

According to the cool cloud interactive data, the average viewing rate for this Beijing evening passed by 1.39 per cent, at the top of the watch-and-visit list; topics such as #VirtualDonlyGun#, #Tenry King #Tenry King #Tenry King #Han # and #Han #, followed by the highs of microblogging and shivering.

场景九:数字藏品

scene nine: digital collection

传统的文旅文创产品普遍存在同质化、缺少独特性、粗制滥造和价格偏高等问题。数字藏品产业作为现阶段元宇宙代表性领域之一,对于推动文创产业数字化转型有着重要的意义。

Traditional literary and literary creations are characterized by homogenization, lack of uniqueness, coarseness, and high prices. The digital collections industry, one of the areas of meta-cosm representation at this stage, has important implications for the digital transformation of the literary and creative industries.

在数字文创产品开发过程中,各方付出与回报更透明,共同完成数字藏品的设计、制造、发行。共建共营的合作方式,不仅可以为每位游客提供独一无二的个性化商品,还能集众人之力解决文创衍生品在独特性、价格和质量方面的困扰。

In the development of digital creation products, there is greater transparency and rewards in the design, manufacture, and distribution of digital collections. Co-operative approaches not only provide a unique personalized commodity for each tourist, but also bring together people to address the problems of the uniqueness, price and quality of the derivatives.

由于数字藏品具备区块链认证属性,发布具有独特艺术效果的产品,能够增加产品的艺术增值空间。同时,数字藏品发行的低成本和真实可靠保障,增加了产品的投资和市场价值。

As digital collections have block chain authentication properties, the publication of products with unique artistic effects increases the artistic value-added space of the products. At the same time, the low-cost and reliable guarantees for the distribution of digital collections increase the investment and market value of the products.

案例:清华版《山海经》数字藏品

Case: Qinghua Qinghua Qianhai Quei Quei Quei Quei Quei Quei Quei Quei Quei Quei Quei Quei Quei Quei Quei Quei Queuei Quei Quei Quei Quei Quei Quei Quei Queuei Quei Quei Quei Quei Quei Quei Queuei Quei Quei Queuei Quei Quei Queuei Quei Quei Quei Quei Qi Qi Qi Qi Qui Qi Qi Qi Qi Qi Qi Qi

2022年4月,由清华大学出版社与琥珀数字艺术合作开发的3500份《山海经》系列首款数字藏品《精卫》于正式对外发售,仅用时3分钟便全部售罄。

In April 2022, the 3500 copies of the first collection of the Mountain Sea Book series, The Guardian, developed by Qinghua University Press in cooperation with Amber's digital arts, were officially sold to the public and sold out in three minutes.

此次尝试,是清华大学出版社在出版领域数字化转型升级过程中一次积极的探索,也是国内出版机构积极拥抱元宇宙浪潮的典型案例。

The attempt was a positive exploration by Qinghua University Press in the context of the upgrading of the digital transformation in the area of publishing, and was a typical example of the active embrace of the meta-cosm wave by domestic publishing institutions.

清华版《山海经》数字藏品包括五大系列,除分属女神系列的首款数字藏品《精卫》外,还有神、天地通道、龙元素、鸟元素四个系列。依托区块链技术独有的去中心化、公开透明、不可篡改等优势,经平台发售的每份数字藏品都拥有独一无二、不可篡改、可实时查验的ID。

The Qinghua version of Qinghua's digital collection consists of five series, in addition to the first digit collection of the goddess's series, the Qualityguard, four series of gods, heaven and earth passages, dragon elements, and bird elements. Based on the unique advantages of decentralizing, transparency, and non-falseability, each digital collection released by the platform has a unique, non-manufactured, real-time identification ID.

依托山海经故事中的知名传统文化IP,传统文化的内在价值将在元宇宙时代生动再现。通过元宇宙的技术加持,将为文化产业发展和实现中华传统文化的“IP元宇宙化”创造新的机遇。

In the famous traditional culture IP in the history of the Itosan Sea, the intrinsic value of the traditional culture will regenerate in the time of the meta-cosmos. The technology of the meta-cosmos will create new opportunities for the development of the cultural industry and the “IP-cosmification” of the traditional Chinese culture.

场景十:文化主题活动

Scene 10: Cultural Theme Event

随着元宇宙概念的迅猛崛起,人们逐渐发现基于实景、实地体验的传统文旅体验方式需要增加一个新的维度——数字空间。随着VR、AR等技术的兴起和应用,元宇宙与文化主题活动的结合,正在迅速改变着文化传播的格局。

With the rapid rise of the concept of the meta-cosm, it has become apparent that traditional cultural and travel experiences based on reality and field experience require a new dimension — digital space. The combination of meta-cosm and cultural events is rapidly changing the pattern of cultural transmission as technologies such as VR and AR rise and apply.

依托于虚拟现实(VR)、增强现实(AR)、扩展现实(XR)等高新技术,元宇宙具有多感官延伸、高度沉浸等突出特征。通过元宇宙为文化主题活动赋能,将使参与者最大限度地参与到主题活动中,获得角色扮演、身份转换、情景交流、情景交互等具有感官沉浸体验、心灵极致体验和文化深度体验的高级参与感。

Building on high-tech technologies such as virtual reality (VR), enhanced reality (AR), extended reality (XR), the meta-cosm has prominent features such as multi-sensor extension and high immersion. Enabling the meta-cosm to cultural events will maximize the participation of participants in thematic activities, acquiring high-level participation in role-playing, identity-conversion, situational exchange, situational interaction, etc., with sensory immersion experience, psychic experience and cultural depth.

在元宇宙与文化相碰撞过程中,文化主题活动首先摆脱了传统实物与空间的束缚,做到完全的数字化与深度虚拟。文化的展示空间将不再是传统的现实物理空间。地理阻隔、交通受限、语言相异往往会限制文化发展,但借助于元宇宙,未来文化事业、产业、行业将突破地理偏远、交通不便、语言不通等障碍限制,文化传播的广度和深度将进一步延展。

In the course of collisions between meta-cosmos and culture, cultural subject-matter activities begin with complete digitalization and virtualization, free of traditional physical and space constraints. Cultures will no longer be displayed in traditional physical spaces. Geographical barriers, limited traffic, and linguistic differences tend to limit cultural development, but with the use of meta-cosmos, future cultural undertakings, industries, industries will break through barriers such as physical remoteness, lack of transport and language, and the breadth and depth of cultural diffusion will be further expanded.

案例:上海·国潮“大白兔”拜年AR秀

Case: Shanghai Quantue "The Big White Rabbit" New Year's ARC Show

依托上海东方明珠,风语筑元宇宙团队与上海东方明珠及光明集团旗下的冠生园团队联袂推出国货品牌“大白兔”拜年AR秀。以“快乐无界,点亮城市”为主题,用数字科技为大家送上新春祝福,唤醒了人们对大白兔奶糖的记忆。

With the theme of "Happy without boundaries, highlight cities" and digital technology to give you the blessing of the new spring, the cosmopolitan team, in association with the Orient orient oriental orchard team under the flag of the Light Group in Shanghai, has launched the national brand "Big Rabbit" for the New Year's ARC show.

设计团队依托于AR技术专门设计了大白兔朝四周撒糖的交互动作。这一撒糖方式使得大白兔更加逼真和元宇宙感十足,也让童年回忆的经典形象和上海人民实现了奇妙相遇与亲密互动,焕发出传统年味,解锁更多新玩法。

The design team built on AR technology to design the interactions between the big white rabbits and the sugar-smoking around them. This sugar-smoking approach has made the big white rabbits more authentic and more cosmopolitan, as well as the classic image of childhood memory and the people of Shanghai, who have made amazing encounters and intimacy, rekindled traditional times, and unlocked more new games.

本次拜年AR秀是大白兔品牌作为老国货守正创新的一次尝试。通过元宇宙技术进行创意营销,让大白兔不仅仅只停留在广大消费者的童年记忆中。

This New Year's ARC show is an attempt by the Big Hare brand to innovate as an old nation. Creative marketing through meta-cosm technology allows the Big Hare not only to remain in the childhood memory of a large number of consumers.

03

文旅元宇宙技术实施相关企业梳理

The U.S. and U.S. cosmopolitan companies involved in the implementation of space technology.

在当前数字化和智能化浪潮的推动下,文旅元宇宙技术已成为一个备受瞩目的领域。为了实现这一技术的落地,需要有一系列相关企业参与其中。因此,我们对现有文旅元宇宙技术实施相关企业进行了梳理。

Under the current wave of digitalization and intelligence, U.S.B. cosmology has become a high-profile area. In order for this technology to land, it requires the involvement of a range of relevant businesses. We have therefore streamlined existing U.S.B. cosmology.

文旅元宇宙十大应用场景解读!元宇宙正成为文旅行业数字化转型的一个重要领域,文旅元宇宙时代正悄然来临!

表2 文旅元宇宙技术实施相关企业梳理

Table 2  Combination of enterprises associated with the implementation of space technology in the United Kingdom of Great Britain and Northern Ireland

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Publisher: Information forest, reprinted with reference to: https://nft.aiju.com/news/91493.html, for work content, copyright and other questions, please contact the station!

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